Occupation
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Is Market Research Analysts and Marketing Specialists a safe career from AI?
Market Research Analysts and Marketing Specialists scores 98 out of 100 for AI exposure, which is high. A large share of this work is the kind current AI systems are measurably good at. That is not a prediction the job disappears, and the research does not support one. It means more of this role is likely to change than most.
Its human advantage score is 14, which is low. Most of this role can be done through a screen, and that is the half of the labor market AI has reached first. Market demand scores 67 out of 100, combining how many of these jobs exist with where that number is heading. The Bureau of Labor Statistics projects employment growing 7% over ten years.
What Market Research Analysts and Marketing Specialists pay
The median wage is $76,950 a year. The lower quarter earns under $56,220 and the upper quarter over $104,870. About 861,140 people do this work in the United States.
Where Market Research Analysts and Marketing Specialists can go next
Occupations that share most of what this job already requires, ranked by how much carries over.
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Show me where to goWhere this comes from
Work content and transitions from O*NET, the US Department of Labor's occupational database. Wages and employment projections from the Bureau of Labor Statistics. AI exposure from published research measuring which occupations current AI capabilities overlap with. None of it is a forecast, and none of these numbers are ours: they are public data, put next to each other.