Occupation

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

98 AI exposure

15 Human advantage

67 Market demand

61 AI leverage

Is Search Marketing Strategists a safe career from AI?

Search Marketing Strategists scores 98 out of 100 for AI exposure, which is high. A large share of this work is the kind current AI systems are measurably good at. That is not a prediction the job disappears, and the research does not support one. It means more of this role is likely to change than most.

Its human advantage score is 15, which is low. Most of this role can be done through a screen, and that is the half of the labor market AI has reached first. Market demand scores 67 out of 100, combining how many of these jobs exist with where that number is heading. The Bureau of Labor Statistics projects employment growing 7% over ten years.

What Search Marketing Strategists pay

The median wage is $76,950 a year. The lower quarter earns under $56,220 and the upper quarter over $104,870. About 861,140 people do this work in the United States.

Where Search Marketing Strategists can go next

Occupations that share most of what this job already requires, ranked by how much carries over.

Investment Fund Managers 88% of the skills carry over $162k median

Public Relations Managers 88% of the skills carry over $139k median

Chief Sustainability Officers 86% of the skills carry over $206k median

Chief Executives 83% of the skills carry over $206k median

Thinking about moving out of Search Marketing Strategists?

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Where this comes from

Work content and transitions from O*NET, the US Department of Labor's occupational database. Wages and employment projections from the Bureau of Labor Statistics. AI exposure from published research measuring which occupations current AI capabilities overlap with. None of it is a forecast, and none of these numbers are ours: they are public data, put next to each other.

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