Occupation

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

95 AI exposure

23 Human advantage

65 Market demand

63 AI leverage

Is Marketing Managers a safe career from AI?

Marketing Managers scores 95 out of 100 for AI exposure, which is high. A large share of this work is the kind current AI systems are measurably good at. That is not a prediction the job disappears, and the research does not support one. It means more of this role is likely to change than most.

Its human advantage score is 23, which is low. Most of this role can be done through a screen, and that is the half of the labor market AI has reached first. Market demand scores 65 out of 100, combining how many of these jobs exist with where that number is heading. The Bureau of Labor Statistics projects employment growing 6.9% over ten years.

What Marketing Managers pay

The median wage is $161,030 a year. The lower quarter earns under $111,210 and the upper quarter over $211,080. About 384,980 people do this work in the United States.

Where Marketing Managers can go next

Occupations that share most of what this job already requires, ranked by how much carries over.

Chief Sustainability Officers 92% of the skills carry over $206k median

Chief Executives 91% of the skills carry over $206k median

Loss Prevention Managers 89% of the skills carry over $137k median

Compliance Managers 87% of the skills carry over $137k median

Thinking about moving out of Marketing Managers?

Answer three questions and see which jobs you could move into, what carries over from your own experience, and who is hiring.

Show me where to go

Where this comes from

Work content and transitions from O*NET, the US Department of Labor's occupational database. Wages and employment projections from the Bureau of Labor Statistics. AI exposure from published research measuring which occupations current AI capabilities overlap with. None of it is a forecast, and none of these numbers are ours: they are public data, put next to each other.

Check a different job